WRITEON!

Lauren Caggiano of WriteOn is a journalist, copywriter and editor based in the Midwest.

She brings nearly 20 years of experience and perspectives.

When it has to be right on, call Lauren!

Cattle ranchers. Financial planning. Wineries…

Motivational speakers. Real estate. Candles. Entrepreneurs. As a professional writer, editor and French translator, I’ve covered it all. Variety is what motivates me and why I chose this profession.


I regularly write for several local, regional and national publications. I also assist businesses of all sizes and in all industries with their marketing efforts. I never turn down the opportunity to translate a document to or from (European) French. I consider myself a Jill of all Trades.

Speaking of passion, there’s no shortage of it here. I put my heart and soul into my work and it shows. That’s why I chose my logo and domain name. When you work with me, you get my 100 percent and nothing less. (Fun fact: I was voted “Most Enthusiastic” in 7th grade.) I throw myself into every project, full throttle. The end result is a final deliverable that’s both on time and on budget. (Time is money, after all!)

Oh, and did I mention I love what I do?

Capabilities

Got a bad case of writer’s block? Could your website text use some freshening up? Need some guidance or direction on how to position or market your brand? I’m your girl!


Listen more than talk and ask a lot of questions. That’s my philosophy in a nutshell. Is my journalism major showing? My approach is simple, but essential to the outcome.

Here are just a few things* I can do for you:

GET NOTICED

Reach your audience more effectively through marketing consultation, strategy and brand audits.

Say it well

Cut through the clutter with copywriting, editing and proofreading services.

stand      up

Stand out from the crowd with a robust personal or business LinkedIn profile.

A little extra

Ask me about French-to-English translation (or vice versa) and genealogy research.

TALK IS CHEAP

I'd rather just show you what I do. Below are samples of some of my recent work:

Website Copywriting

  • Ancestral Connection (waiting list page)
  • First, Fly the Fort
  • Sunstar Careers
  • CashLabs (Test Descriptions)
  • Tolon Restaurant
  • Bridgeview Eye Partners (About Us)

BLOGGING

  • IC Fire Prevention
  • Ruoff Home Mortgage
  • JO Mory
  • Carewell
  • Atlantic Health System | Sleep Tips to Help Children with the Time Change

Feature Writing

  • Madison mayor steps up with a vision | The Municipal |June 2023
  • Meet Saba Marcos... | Input Fort Wayne | August 2023
  • Meet Dani Tippmann, a Native Plant Tradition Bearer in Indiana | Arts Midwest | September 2023
  • Sunshine Vegan Eats Brings...| UnchainedTV| October 2023
  • 'A quiet force': Fort Wayne's underground, but growing Hip-Hop scene|Input Fort Wayne | November 2023
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Email? Phone? Carrier Pigeon?

I'd love to hear from you!

TESTIMONIALS

If you build it, will they come?

While building content and channels increased the odds of product adoption, new knew we needed more. Lauren’s concise, yet engaging e-communication messages for our contractor audience have boosted our learning management system usage, driving users to the training they need in order to successfully use Franklin Electric products.


Rachel Batdorff | Manager, Training Solutions
Franklin Electric | Franklin Water Systems

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